
Michelle Leong
Fractional Business Ops Architect
Helping founders move from internal firefighting and survival mode → to growing and scaling

🌱 Helping Small Businesses Grow
As a stealth startup founder actively building my own business while managing two other side hustles, I intimately understand the growing pains of startups and small businesses.If you're a startup founder or small business owner trying to grow but stuck in "operational quicksand", I can be your strategic partner—without the full-time cost.I help you remove growth blockers by:✓ Connecting strategy to practical execution✓ Optimizing operational processes✓ Building custom, centralized operational systems for efficient operations
⚙️ My Approach
I am outcome-driven.
Together, we'll pinpoint blockers to your business growth, define where you want to be, and establish clear long-term goals before creating a tactical strategy.My leadership-to-execution ratio starts at 40:60 and stabilizes at 70:30—meaning I begin hands-on, implementing key changes, then gradually shift to empowering your team while increasing my strategic oversight.
🌟 I Specialize in
✓ Empowering leadership to focus on growth✓ Optimizing operational efficiency✓ Driving high-impact projects✓ Building custom business operations systems on Coda✓ Connecting businesses to key resources and talent
💪 Let's Work Together
Flexible monthly to quarterly retainers, typically 10-20 hours per week.No long-term commitments required.Your success matters to me more than a contract. Before we commit, let's start with a free 15-mins chat to ensure we're the right fit for each other.
👋 Get to Know Me
While we can best connect through conversation, my LinkedIn profile and products on Gumroad offer additional insights into my approach.
© BESPOKE SERVICES BY MICHELLE LLC
Operations Overhaul for 6 Degrees Media
"Insert client testimonial"
Client Overview
6 Degrees Media is a growing digital marketing agency struggling to balance day-to-day execution with strategic growth due to rapid scaling and team changes.
The Challenge
⚠️ Leadership Overload: Leadership couldn’t step away without things falling apart, spending too much time on quality control instead of business development.⚠️ Team Silos and Misalignment: Fragmented information across multiple platforms led to miscommunication, missed deadlines, and inconsistent deliverables.⚠️ Inefficient Task Management: Multiple task management boards created redundancy, making revisions and approvals hard to track and manage.

The Solution
Strategy Workshops – Aligned leadership's strategic goals with operational realities.Operational Audit & Optimization – Identified bottlenecks, process inefficiencies and designed optimized workflows and SOPs.Centralized System in Coda – Custom built a platform to efficiently track tasks across multiple projects and clients, facilitate cross-functional collaboration, speed up onboarding and manage sales pipeline.
The Results
Full Project Visibility – Clear visibility into project progress and cross-functional work reduced misalignment and missed deadlines.Automated Task Management – Task reminders and updates are now automated or a one-click trigger, reducing dropped tasks and last-minute scrambling.Structured Onboarding – New hires can onboard effectively within a month using a structured process and clear SOPs.
Bonus Wins
📌 New CRM: Built-in CRM captures client goals and transitions data from sales to execution, giving teams full visibility on client expectations.📌 Revision and Approval Tracking: Captured revision and approval data helps leadership spot patterns and delegate tasks more effectively.📌 Bulk Task Generation: New SOPs allow bulk task creation, cutting time spent on task setup and follow-ups.

Key Takeaway
I helped 6 Degrees eliminate operational chaos and build a scalable foundation for growth.By optimizing processes, centralizing operations and streamlining task management via a customized business operations solution, leadership is able to achieve a better balance between strategic growth and day-to-day execution work.
Ready to Power-Up Your Operations?
I specialize in helping digitally-run small businesses and startups get out of "operational quicksand" and build solid foundations for sustainable business operations and growth. If you're ready for a hands-on strategic partner, book a free intro call.
© BESPOKE SERVICES BY MICHELLE LLC